HP Printables

At the project’s inception, I had a call with HP’s Principal Designer to get acquainted and discuss the project vision, tools, stages, and timeline. Following this, we conducted several online workshops with other HP decision-makers to better understand the scope of functionalities, learnings from the product being replaced, requirements, target audience, and product expectations.

I then developed wireframes, which were refined through several rounds of feedback between myself, Chad, and the company’s stakeholders. Once the wireframes were approved, I began working on the visual design.

One of the main challenges was integrating the rigid and serious HP Design System into a fun and colorful platform. To achieve this, we added colorful overlay elements and played with CMYK colors within HP’s palette, ensuring a playful interface that remained consistent with the existing design system. We also used halftone dots to create textures and utilized the angle of the HP logo to rotate elements within the interface.

The development process involved close collaboration with the HP team and frequent iterations to balance the project’s playful aspects with the constraints of the design system. By utilizing existing components, the platform was rapidly released, ensuring a seamless experience for HP users.

As part of the final deliverables, I created prototypes for mobile, tablets, and desktops. These prototypes were presented to HP stakeholders, approved, and handed over to the developers to facilitate understanding of the product’s functionalities, transitions, and interactions.

Additionally, screens and prototypes representing phase 2 of the product were presented, including integration with HP+ (HP’s subscription and rewards system), a user sign-up system, and spaces for advertisements and promotions.

The HP Printables platform was successfully launched, earning praise from HP executives and users. It seamlessly integrated with HP’s existing websites, respecting the design system and creating a user-friendly, engaging platform. The platform is still active and prominently featured on the main page of the HP printer app.

Additionally, the project became a standout case study for ArcTouch. Following its success, HP went on to engage ArcTouch on additional contracts and projects.